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posted by Eduardo Favaretto on September 27, 2007 at 04:35 PM |
Search
2.0, Search 3.0: what will be the next (r)evolution?
 "Today
a typical Google search returns up to hundreds of thousands or even millions of
results -- but we only really look at the first page or two of results. What
about the other results we don't look at? There is a lot of room to improve the
productivity of search, and the help people deal with increasingly large
collections of information. Keyword search doesn't understand the meaning of
information, let alone its structure. Natural language search is a little better
at understanding the meaning of information -- but it still won't help with the
structure of information. To really improve productivity significantly as the
Web scales, we will need forms of search that are data-structure-aware -- that
are able to search within and across data structures, not just unstructured text
or semi structured HTML. This is one of the key benefits of the coming
Semantic Web: it
will enable the Web to be navigated and searched just like a database.", said
Radar Networks CEO and Founder Nova Spivack in his blog. O’Reilly Media
co-founder, editor and publisher of MAKE magazine Dale Dougherty, coined
the
term Web 2.0 in 2004, contrary to popular perception. In
a
recent web interview, he said some words about the origin of the term: "a
new generation was going to be coming forward, and they would do things and
think differently than the previous generation... the next new technology was
once again the Web". Google CEO Eric Schmidt
was recently at the
"Seoul Digital Forum" (South Korea) and launched into a great definition of Web
3.0: "applications that are pieced together" - with the characteristics that
the apps are relatively small, the data is in the cloud (Internet), the apps can
run on any device (PC or mobile), the apps are very fast and very customizable,
and are distributed "virally" (social networks, email, etc). What kind of web
search model will we expect to have in 3 years? For some reason, I can't stop
asking myself: so, what will be the next step? We have been noticing some "signs"
regarding the evolution of interface between us and search engines - the way we
interact with them today needs to be easier, because now we need to find other
kinds of contents, not just HTML pages, such as: video, audio files, music,
podcats, presentation files, PDF documents, high definition photos, feeds,
content to mobile devices (ipod, pda, smartphones, etc.). My perception is that
people do not have time enough for anything else... Despite the technology 2.0
or 3.0, the most important step in my opinion is to combine technology
and user-experience (continuum interaction) to help them to find what they want,
in a precise way, wherever they are, using any device instead only computers. |
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