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posted by Eduardo Favaretto on February 12, 2008 at 08:27 AM
Microsoft + Yahoo = Microhoo? Not yet.

Yahoo! Board of Directors concluded that the Microsoft's unsolicited proposal is not in the best interests of Yahoo! and stockholders.
"(...) After careful evaluation, the Board believes that Microsoft's proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments. The Board of Directors is continually evaluating all of its strategic options in the context of the rapidly evolving industry environment and we remain committed to pursuing initiatives that maximize value for all stockholders. (...)" - from Yahoo! official Press Release (February 11, 2008): "Yahoo! Board of Directors Says Microsoft's Proposal Substantially Undervalues Yahoo!".

It’s not the first time Microsoft "has offered" to buy Yahoo! as Dave Winer (Scripting News), covered this subject in a post (May 4, 2007). The offer on the table this time: US$44.6 billion - see Microsoft official Press Release (February 1, 2008).
Danny Sullivan (Search Engine Land), wrote a great post discussing the merits of the deal.

I noticed last month in Brazil (it seems in many other countries it happens too), that Microsoft has been using "Yahoo! Search Marketing" as "an sponsored link service" to the site www.live.com - in resume: if you pay for an on-line campaign at Yahoo!, the same ads will be displayed at Microsoft search site too. Friend companies?
 
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